Expert Environmental Evaluations
SCS and Safeway’s Bright Green™ Brand
When Safeway wanted to create its own private label brand of household products for environmentally conscious customers, the Fortune 100 supermarket called on Scientific Certification Systems (SCS) to advise the product development process and to review product label claims.
In addition to wanting to deliver a new line of products that would help customers reduce their impact on the environment, Safeway required that its Bright Green™ products be as effective as, and priced comparably to, leading national brands. With those objectives firmly established, SCS helped identify and recommend claims associated with verifiable environmental attributes – including ‘recycled’ and ‘biodegradable’ – that could clearly, specifically and accurately be communicated on product labeling.
Using Life-Cycle Effects Screening – a streamlined scientific review procedure developed specifically for retailers by SCS’s life-cycle assessment team – SCS was able to offer Safeway a simplified, cost-effective, yet highly credible process with which to assess the products, refine the product claims and mitigate the risks involved with making false or misleading “green” claims.
SCS continues to advise Safeway on the expansion of their Bright Green program by reviewing new additions to the product line. Bright Green products already reviewed by SCS include soaps and cleaners made with biodegradable ingredients, paper products made from 100 percent recycled fibers and energy-efficient light bulbs.
Contact
To learn more about our work with Safeway or how SCS can support your retail environmental initiatives, please contact:
Sustainability Manager, Life Cycle Services
Environmental Certification Services
510.452.8048
